Ntim tsim tej zaum yuav zoo li yooj yim, tab sis nws tsis yog.Thaum tus neeg tsim khoom ntim tau paub txog kev tsim cov rooj plaub, nws txiav txim siab tsis yog qhov kev paub txog kev pom lossis kev tsim kho tshiab nkaus xwb tab sis nws tseem muaj kev nkag siab zoo ntawm cov khoom lag luam kev npaj koom nrog hauv rooj plaub.Yog tias lub ntim tsim tsis muaj kev tshuaj xyuas cov khoom zoo, kev tso npe, kev lag luam tawm tswv yim, thiab lwm yam kev npaj ua ntej, nws tsis ua tiav thiab paub tab tsim ua haujlwm.Kev yug los ntawm cov khoom tshiab, dhau los ntawm R & D, cov khoom lag luam tsom xam, tso rau hauv cov ntsiab lus kev lag luam thiab lwm yam txheej txheem, cov ntsiab lus yog qhov nyuaj heev, tab sis cov txheej txheem no thiab cov txheej txheem ntawm kev ntim khoom tsim kev taw qhia yog sib cais, cov neeg tsim qauv hauv rooj plaub npaj, yog tias cov tswv lag luam tsis muab cov ntaub ntawv zoo li no, cov neeg tsim qauv yuav tsum tau pib ua kom nkag siab txog kev tshuaj xyuas.

Qhov zoo lossis qhov tsis zoo ntawm ib qho kev ntim khoom tsis yog tsuas yog kev paub txog kev zoo nkauj xwb tab sis kuj tseem pom qhov kev ua tau zoo thiab kev siv cov khoom ntim kuj tseem ceeb heev.

▪ Kev pom kev ua tau zoo

Raws li kev npaj rau kev pom, cov ntsiab lus ntawm lub ntim yog hom, lub npe, tsw, muaj peev xwm daim ntawv lo ……, thiab lwm yam. Qee yam khoom muaj logic ua raws, thiab tsis tuaj yeem qhia los ntawm tus tsim cov tswv yim qus, cov tswv lag luam uas tsis tau qhia meej hauv ua ntej, tus tsim qauv yuav tsum tau ua raws li qhov kev txiav tawm ntawm kev txiav txim siab mus ntxiv.

Khaws cov duab ntawm lub npe: qee cov qauv tsim yog cov khoom muaj nqis ntawm lub hom, thiab cov neeg tsim khoom tsis tuaj yeem hloov lossis muab pov tseg ntawm qhov xav tau.

Lub npe:Lub npe ntawm cov khoom tuaj yeem raug qhia kom cov neeg siv khoom nkag siab nws ntawm ib nrais muag.

Variant Name (flavor, item ……): Zoo ib yam li lub tswv yim ntawm kev tswj xim, nws siv lub tswv yim tsim los ua txoj hauv kev npaj.Piv txwv li, ntshav sawv cev rau txiv hmab txiv ntoo tsw, liab sawv cev rau strawberry tsw, cov neeg tsim qauv yuav tsis ua txhaum txoj cai tsim los ua kom cov neeg siv khoom xav tsis thoob.

Xim:Muaj feem xyuam rau cov khoom siv.Piv txwv li, ntim cov kua txiv hmab txiv ntoo feem ntau siv cov xim muaj zog, ci ntsa iab;cov khoom me me feem ntau siv cov xim liab …… thiab lwm yam xim.

Cov ntaub ntawv hais txog kev ua tau zoo: cov khoom ntim tuaj yeem nthuav tawm hauv kev xav (Functional) lossis kev xav (Emotional).Piv txwv li, cov kws kho mob lossis cov khoom muaj nqi siab yuav siv qhov kev thov rov hais dua los qhia txog kev ua haujlwm thiab qhov zoo ntawm cov khoom;qhov kev xav tsis txaus siab feem ntau yog siv rau cov khoom lag luam uas tsis tshua muaj siab ntseeg, xws li dej haus lossis khoom noj txom ncauj thiab lwm yam khoom.

Cov nyhuv pom:Lub khw yog ib qho kev sib ntaus sib tua rau cov hom lag luam sib tw, thiab yuav ua li cas kom sawv tawm ntawm cov rhawv kuj yog ib qho kev xav tseem ceeb.

Ib Daim Ntawv Qhia Ib Qhov Taw Qhia: Yog tias txhua qhov qauv tsim ntawm lub pob yog loj thiab meej, qhov kev nthuav qhia pom yuav raug cluttered, tsis muaj txheej, thiab tsis muaj kev tsom.Yog li ntawd, thaum tsim, cov neeg tsim qauv yuav tsum nkag siab qhov pom kev pom tseeb kom nthuav tawm qhov "tsim" ntawm cov khoom thov rov hais dua.

Kev siv cov khoom ntim

Cov neeg tsim qauv tuaj yeem muaj tswv yim zoo li lawv xav ua, tab sis ua ntej tshaj tawm lawv txoj haujlwm, lawv yuav tsum tau lim cov peev txheej ntawm kev siv ib los ntawm ib qho.Cov khoom sib txawv muaj qhov sib txawv ntawm cov khoom ntim khoom.Yog li ntawd, kev xaiv ntawm cov khoom ntim kuj poob rau hauv qhov kev txiav txim siab tsim.

Khoom siv:Yuav kom ua tiav qhov ruaj khov zoo ntawm cov khoom, kev xaiv cov khoom siv kuj tseem ceeb heev.Tsis tas li ntawd, txhawm rau ua kom muaj kev ncaj ncees ntawm cov khoom thaum lub sij hawm kev thauj mus los, kev xaiv cov khoom ntim yuav tsum raug txiav txim siab.Piv txwv li, nyob rau hauv cov ntaub ntawv ntawm lub qe ntim, qhov yuav tsum tau rau cushioning thiab kev tiv thaiv yog thawj yam tseem ceeb ntawm lub ntim tsim muaj nuj nqi.

Qhov loj thiab muaj peev xwm xa mus rau qhov txwv qhov loj thiab qhov hnyav ntawm cov khoom ntim.

Tsim cov qauv tshwj xeeb: Txhawm rau ua kom cov khoom ntim khoom lag luam zoo dua qub, ntau lub tuam txhab txawv teb chaws tau siv zog los tsim cov khoom ntim tshiab lossis cov qauv tshiab.Piv txwv li, Tetra Pak tau tsim "Tetra Pak Pob Zeb Diamond" qauv ntim, uas tau ua rau cov neeg siv khoom txaus siab thiab ua rau muaj kev kub ntxhov hauv khw.